Cover Page - Cover line analysis

On the front cover of my magazine, I had trouble deciding whether to have exclamation marks or not, as they gave off the wrong feel for my magazine. With my cover star being of an edgy, cool style, having exclamation marks didn't match the target audience I was trying to appeal to. In the end I decided not to have them on most of the cover lines; apart from the red letters reading "FASHION SPECIAL!" as I found it important that these words stand out well.