Wednesday 14 December 2011

Existing School Magazine Analysis & Research


13th September 2011

Who is the target audience, judging by the cover?
This magazine appears to be specifically directed at parents, because the children on the cover are probably too young to want to read a magazine about their school, and are maybe too young to understand some of the information inside.

How does this cover appeal to the target audience?
Parents are given a good impression of the school by this photo on the cover because the children are well turned out, with perfect uniform which makes the school look like a proffessional safe learning environment. 

What types of stories does it cover?
Not much writing on the cover, so not many hints as to what is inside. Parents are possibly expected to read the magazine to learn important information anyway. 

Is the name typical?
"Prep School" - Not very creative, says purely what it is. 

What layout and colour conventions does it follow?
The red door and red masthead background match the red tights and red ties of the pupils on the cover. 



Who is the target audience, judging by the cover?
Possibly parents and students too, because unlike the other cover these students are older so may take an interest in information about their school and what is going on. 

How does this cover appeal to the target audience?
The students look proud of their work and happy to be achieving high, making parents attracted to the school and want to know more about the subjects which encourage creativity. 

What types of stories does it cover? 
The only cover line on the cover reads "Behind the Mask" relating to the photo of the students with masks they've made at school. 

Is the name typical? 
FFH - The initials of the school name.

What layout and colour conventions does it follow?
The masthead is written in the same burgundy colour as the school jumpers.

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