How is Grazia marketed? 
Bauer markets Grazia magazine by showing statistics of how many people buy the publication, and who are the main target audience. 

What content does it include?
It includes fashion, news, features, health & beauty, living and culture. 

How does Grazia continue to be a successful magazine? 
It manages to remain a successful magazine by combining many types of story, ones that some may say do not necessarily relate to one another, but yet it still interest the same type of audience. Real life stories and current affairs are put together with celebrity news making the magazine unique, with something for everyone. It also does many charity appeals. 

What priority does it give to certain stories? 
The stories with the most obvious priorities are the celebrity gossip ones and the real life disaster-themed articles. 

Why do you think this is?
I think this is because both types of stories differ enough for them to be found interesting by different types of people, making the publication appear desirable to more than one target audience. 

What type of story does it consider to be the most important each week?
Celebrity life stories and interviews appear to be the most important, as they come up as the main cover lines to attract the most attention. Also the celebrities that the main stories are about often appear on the cover too. 


Grazia's Layout

1. What might be a typical layout for the front cover of Grazia? Think about fonts, photos, celebrities, cover lines, language, colour etc.
On the front cover of Grazia, the mast head is typically at the top of the page, in large letters. The font of the mast head always remains the same to give the product a sort of logo and recognisable image for the audience. The image on the cover is typically a large, clear paprazzi shot of a famous personality. These types of shots are used to appear "busy" and give a sense of movement, excitement and urgency to the magazine. This suits Grazia magazine because the target audience is busy business women who perhaps might read the magazine in their valuable free time. Yellow is a common colour used on the cover for this magazine, as is pink. These bright colours are eye catching and make the publication stand out amongst other magazines. 

2. What sub headings does Grazia use in its contents page? Are these appropriate for it's target market or can you think of others that might persuade more people to buy Grazia?
The subheadings that Grazia covers in it's contents page are: News, Features, Fashion, Health & Beauty, Living and Culture. These are appropriate for it's target market because the women it is aimed at have jobs and day to day lives that relate to many of these headings, for example Living and Culture. The top subheading is News suggesting that the target audience are intellectual and are perhaps interested in current affairs and like to keep up to date on world issues as well as just fashion and other feminine culture. 
Other examples of topics that could be covered to attract a similar audience are:

• Celebrity News
• Real Life 
• Competitions

Target Audience 

1. Who would you consider to be Grazia's target audience? Why?
Upmarket, fashionable women ranging from 24-45 years old who read glossy weekly magazines about fashion and other feminine culture. It's targeted at these women specifically because they are interested in being up to date every week with the latest gossip and news.
2. How could it widen its target audience? (Think about who it puts on the front cover, articles inside etc..)
By putting different kinds of people on the covers, it may help attract a wider range of women. For example by putting current sports stars on the cover, the magazine would be more likely to be bought by sporty women who enjoy going to the gym or doing other exercise.
3. What conventions does it use to ensure its target audience buys the magazine? 
It often mentions "20% off" certain shops or boutiques that the target audience are expected to want to take advantage of. These offers help to ensure women continue to buy the publication because they trust that they will be rewarded for doing so.

Gender and Ethnicity

1. What do you think the front cover suggests about the gender and ethnicity of Grazia's readers? 
I don't think Grazia tries to target a specific ethnicity, but it does clearly direct itself at women as it looks mainly at women's style, fashion, hair, beauty and life stories.
2. Do the articles inside confirm your ideas?
Yes, because most of the articles specifically look at the women involved and base the content on a woman's perspective.